Unlike Google Analytics, which uses tracking cookies to collect information about users' behavior on a website, Fathom Analytics does not use cookies and does not collect personal information. This means that the privacy of the visitors of a website that uses Fathom Analytics is better protected, and no data is shared with third parties. This makes Fathom Analytics a responsible alternative for those who are looking for a powerful analytics tool without compromising on privacy.
Fathom Analytics
Privacy vs. Functionality
Privacy vs. Functionality
Know your visitor: Fathom Analytics vs. Google Analytics.
In today's digital age, privacy is a growing concern for many people. When it comes to website analysis, there are many options available, including Google Analytics and Fathom Analytics. While Google Analytics is one of the most popular analysis tools, Fathom Analytics is a better choice when it comes to privacy protection.
Author: Allard Rothengatter
Published: 1 February, 2023
Tracking-cookies
Limited collection of personal data
Contrary to Google Analytics, which uses tracking cookies to collect information on the behavior of users on a website, Fathom Analytics does not use cookies and does not gather any personal information. This means that the privacy of the visitors to a website using Fathom Analytics is better protected, and no data is shared with third parties. This makes Fathom Analytics a responsible alternative for those seeking a powerful analytical tool without sacrificing privacy.
Transparency
Fathom Analytics is transparent about what they collect and how they use it. They also provide comprehensive documentation on how the data is collected, stored and processed.
The price of insights
Does the user pay with privacy or with euros?
Costs
Fathom Analytics charges an affordable monthly fee (or yearly with a discount), while Google Analytics is free. This provides the user with a fast interface with enough tools to gain insights into their website visitors without having to sacrifice privacy. This can be a deciding factor for some visitors when choosing between your website or a competitor's.
Conclusion
We believe that Fathom Analytics is a better choice when it comes to privacy than Google Analytics as it does not use tracking cookies, collects limited data, and is transparent about what it collects and how it is used.
Whether you choose Fathom Analytics or Google Analytics depends on your specific goals and the amount of insight you need for your website. If you are looking for a privacy-friendly, lightweight solution with transparent data collection, then Fathom Analytics may be the right choice for you. However, if you need a more comprehensive and advanced analytical platform, with more features and capabilities, then Google Analytics may better suit your needs.
Do you want to try Fathom Analytics yourself?
You can create an account directly using the link below and receive a one-time discount of $10.
NB: we have no affiliation with Fathom but simply have a positive experience with the product 😄
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